Synchrony Financial: Stay Long, It Is That Simple

Summary Points:

*Synchrony Financial's bull case keeps getting stronger.

*The company reported better-than-expected Q4 2017 earnings but there was some noise in the numbers.

*Synchrony Financial is a long-term buy at today's price.

Synchrony Financial ($SYF) is a company that I have covered since its initial public offering in mid-2014 (see my first article on this company here), and I am now more bullish than I have ever been on this private-label credit card company. To this point, I believe that investors will be rewarded over the long haul if they pick up SYF shares even at today's price because, in my opinion, the company's long-term business prospects makes the stock a great buy-to-hold investment.