Synchrony Financial Has A Great Story To Tell

Summary:

- Synchrony's stock has performed extremely well so far in 2019 (after a tough 2018).

- Synchrony continues to report strong operating results, and its management team has done a great job changing the narrative.

- I am long Synchrony, and I plan to add to my position on pullbacks.

Synchrony Financial's ($SYF) stock has been lost in the shuffle, as the trade war and other macro concerns have taken center stage. However, SYF shares have recently made a comeback as shown by the fact that the stock has significantly outperformed the market so far in 2019.

The strong stock performance in 2019 has been great, but, in my opinion, SYF shares still have a lot of room to run. This company has faced stiff headwinds over the last few years, and as a direct result, the stock did not perform well in 2017/2018. Looking ahead, I believe that long-term shareholders should seriously consider staying the course because this company has a great story to tell.