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Synchrony Financial Has Risks To Its Story, But There Are Reasons To Stay Long

January 14, 2019

Summary:

- Synchrony Financial's stock has underperformed the broader market over the last year.

- The company is operating in a challenging business environment, but I believe that the risks are baked into the stock.

- I am long Synchrony Financial and I plan to stay long the stock.

 

Synchrony Financial's ($SYF) stock is down big over the last year, as SYF shares are now approaching levels not seen since the mid-2014 IPO.

 

More recently, Synchrony's stock has been under pressure due to the loss of a major customer, Walmart (WMT), but I believe there are reasons to stay long SYF shares, even in today's "challenging" environment.

 

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